Kajabi vs ClickFunnels: Which One Fits Your Digital Platform Needs?

Running an online business opens you up to a world of excitement and endless possibilities. 

And, when it comes to choosing the best digital marketing platform for your needs, it’s no exception. 

If you’ve been looking forward to building sales funnels or creating online courses, you might have come across two major contenders: Kajabi and ClickFunnels. This guide is here to help you decide which platform is the best fit for your business.

We tried and tested these two leading solutions – Kajabi and ClickFunnels, to save you time and make your next steps easier. 

From  core features, to monetization options, to marketing capabilities, and more – so that you can decide if you’re picking the best platform suited to your needs. 

Whether your focus is on creating digital products or enhancing sales funnels, we’ve got you covered. Let’s dive in and find your perfect fit! 

Kajabi vs ClickFunnels: At a glance

Feature	Kajabi	ClickFunnels 2.0
Course Creation & Structure	Advanced tools with video hosting, quizzes, and assessments	Basic features, mainly for funnel integration
Content Management	Detailed organization with categories and subcategories	Simple, linear structure
Design and Page Builder	Customizable templates and complete website solutions	Focused on landing pages and funnels with limited website creation tools
Funnel Builder and Automation	Basic funnel tools with opt-in pages, forms, and webinars	Advanced drag-and-drop funnel builder, extensive templates
Marketing Tools & Capabilities	Built-in email marketing, AI tools for course outline and email broadcast creation	Third-party integrations required for email and marketing automation
Customer Service	24/7 live chat, comprehensive knowledge base, regular webinars	Live chat and email support, active user community1
User Information & Analytics	In-depth course performance, user engagement metrics, integration with Google Analytics	Detailed funnel analytics, conversion tracking, split testing
Pricing Plans & Scalability	Starts at $55/month	Starts at $81/month
Integration with other tools	Integrates with essential tools like Zapier, Mailchimp, Stripe, Google Analytics	Compatible with major marketing tools like ActiveCampaign, Shopify, PayPal, WordPress, Zapier. But needs third party tools for integration with Google Domains.
Memberships & Community	forums, memberships, and interactive content	Basic membership site features, primarily sales and marketing interactions

Key Similarities & Differences: Kajabi vs ClickFunnels

Both platforms are designed to support your online business, but they cater to different primary needs. Let’s dive into the key similarities and differences.

Overlapping Features Between Kajabi and ClickFunnels

1. Sales Funnel Builder: Both platforms offer tools for building and managing sales funnels.
2. Email Marketing: They provide comprehensive email marketing tools, including automation and pre-written email sequences.
3. Customizable Templates: Both ClickFunnels and Kajabi come with a variety of customizable templates for landing pages, sales pages, and more.
4. Analytics and Reporting: Each platform includes in-depth analytics to track performance and optimize your marketing efforts.
5. Third-Party Integrations: Both support integrations with various third-party tools to extend their functionality.

Where Kajabi Wins

Kajabi excels in several areas, making it a popular choice for some course creators and online coaches.

• G2 Rating: 4.3 out of 5
• Course Creation: Kajabi offers an all-in-one platform for creating and selling online courses. Its intuitive course builder, combined with community features, sets it apart. This platform shines for those focused on course creation and selling online courses.
• Community Building: The platform includes community-building features, allowing you to engage and interact with your audience effectively. Discover more about how Kajabi compares to other platforms like Teachable. 
• User Experience: With a user-friendly interface and solid customer support, Kajabi helps provide a smooth user experience.

Where ClickFunnels Wins

ClickFunnels stands out with its powerful sales funnel capabilities and advanced marketing tools.

• G2 Rating: 4.6 out of 5
• Sales Funnel Optimization: ClickFunnels provides a highly specialized and effective sales funnel builder, ideal for optimizing sales processes and generating leads. Its drag-and-drop editor makes building sales funnels easy and efficient.
• Conversion Focus: Its tools are designed to maximize conversions, with features like A/B testing, upsells, and downsells. This focus on creating high-converting sales funnels is a significant advantage.
• Integration and Automation: ClickFunnels offers extensive integrations and automation rules, making it a powerhouse for digital marketing campaigns. The platform is a top choice for those who need advanced features in sales funnel software.

Kajabi vs ClickFunnels: 10 Key Differences to Choose the Best Marketing Platform

1. Course Creation & Structure

Kajabi Course Creation Tools

Kajabi’s interface is user-friendly, allowing creators to upload and organize content seamlessly. The platform supports various multimedia types, making it ideal for diverse content needs. It was originally designed as an online course platform in 2010.

The features include:

• course hosting
• coaching platforms
• podcast hosting
• membership sites
• private communities
• payment processing
• sales analytics
• CRM
• website hosting
• landing pages
• email marketing
• pipelines (funnels). 

Creating a course on Kajabi is simple. You start by setting up your course, which is referred to as “product” here. Then you can build its structure and add your content. The course builder is very user friendly.

Creators can upload course content in a variety of multimedia formats including

• Video files
• Audio clips
• PDF documents
• Interactive quizzes
• Resources that can be downloaded

The platform’s user-friendly drag-and-drop editor makes it easier for entrepreneurs to develop and tailor their courses without hassle. Plus, Kajabi takes care of content hosting with unlimited storage, so you can upload any format you need without worry. Kajabi uses artificial intelligence to help creators build course outlines, landing pages, and email broadcasts from their inputs, making content creation much easier.

Got a lot of content? No sweat! Kajabi supports bulk uploads. It even categorizes your content into separate lessons automatically, which can be rearranged. Kajabi also supports cloud imports from Google Drive or Dropbox, making it easy for you to upload files directly from the cloud.

But wait, there’s more! Kajabi offers 12 layout options to make your site look professional and polished. These layouts give your course or membership site a professional look that’s sure to impress.

And if you’re worried about overwhelming your students, Kajabi’s drip content feature allows you to release lessons over time, keeping your students engaged without flooding them with information all at once.What’s more? You can also create quizzes and assessments!

ClickFunnels Course Creation Tools

Creating a course on Clickfunnels is pretty direct and clear. 

Just like Kajabi, in ClickFunnels, you can easily organize your course with modules and lessons, creating a clear, step-by-step structure.

You can add “Lessons” and “Submodules” under an empty module.

You can also use AI (Napoleon) to add the titles and descriptions with just the click of a button.

2. Content Management

Kajabi Content Delivery Tools

After creating content, comes the task of managing and delivering content.

With Kajabi, you can categorize and subcategorize your content, creating a detailed and intuitive navigation menu that enhances the user experience. It’s like a well-organized library, making it easy for students to find what they need and stay engaged.

Kajabi also allows you to break down your content into manageable sections.

Kajabi supports various multimedia types, including videos, PDFs, and quizzes, ensuring that all your content needs are met. 

Plus, with Kajabi’s drip content feature, you can schedule your content to be released over time. 

You can choose the exact time and day for new modules to become available, control the pacing of your online course. Maintain a steady flow of information and keep students on track without overwhelming them with all the content at once.

Kajabi lets you add assessments, quizzes, and certificates to your online course, making the learning process more interactive and rewarding.

ClickFunnels Content Delivery Tools

ClickFunnels, primarily a sales funnel builder, simplifies content delivery with a clear, step-by-step structure. It is easy to follow and navigate.

ClickFunnels organizes your content linearly, perfect for straightforward sales funnels. Students can stay focused without getting lost in complex menus. 

Manage your content efficiently by integrating ClickFunnels with third-party tools like Slack, Mailchimp, Constant Contact, and more. 

Similar to Kajabi, ClickFunnels has the drip content settings. This helps you to release content over time, maintaining student engagement. 

Course creators love the flexibility and simplicity ClickFunnels offers, allowing them to create detailed and engaging courses without feeling limited by the platform. It’s praised for being user-friendly and effective in creating straightforward sales funnels.

💡 The Takeaway

With Kajabi’s drip settings, you can schedule content to release on specific dates and times. For example, you can schedule Module 1 to go live on January 1st at 10 AM, Module 2 on January 8th at 10 AM, and so on.

ClickFunnels offers a simpler, day-based drip schedule that releases content at regular intervals. Its setup is perfect for new course creators or self-paced courses. For example, you can configure Module 1 to be available immediately upon enrollment, Module 2 to be available 7 days later, and Module 3 to be available 14 days after enrollment.

3. Design and Page Builder

Kajabi Page Builder Tools

Kajabi offers a wealth of customizable templates and complete website building solutions. These are tailored to provide an integrated experience for courses and memberships. 

Kajabi offers:

• Pre-designed templates
• Video hosting
• Quizzes and assessments
• Drip content features

Kajabi enables you to build an entire website that integrates seamlessly with your courses and membership sites. Your main website, course pages, membership areas, and even your blog can all share the same design language, reinforcing your brand identity.

All of Kajabi’s templates are mobile-responsive. With more users accessing content on smartphones and tablets, having a mobile-friendly site is an absolute necessity. Kajabi’s templates automatically adjust to different screen sizes, providing an optimal viewing experience for all users.

Kajabi’s ability to create detailed navigation menus is a significant advantage, particularly for complex online courses or membership sites. You can organize your content into categories and subcategories, making it easy for students to navigate and find the resources they need. This organizational structure enhances the user experience, keeping students engaged by providing a clear path through your material.

Clickfunnels Design Builder Tools

ClickFunnels focuses primarily on creating effective sales funnels with its design and page builder.

ClickFunnels offers tools that are centered around creating landing pages, sales pages, and funnels that drive conversions. The primary focus here is on simplicity and effectiveness, making it easy to set up sales page and funnel pages that lead your customers through the sales process efficiently.

ClickFunnels offers a variety of templates specifically designed for building, creating beautiful sales pages and funnels. These templates are straightforward and easy to customize. You can create professional-looking sales funnels without needing extensive design skills. 

Like Kajabi, ClickFunnels also features a drag-and-drop editor. While building sales pages you can quickly add and rearrange elements to create the perfect funnel layout. You can include text, images, videos, buttons, and more, customizing each element to optimize your funnel’s performance.

While ClickFunnels excels at creating sales funnels, it has limited tools for building full-fledged websites.

💡 The Takeaway

Kajabi offers all in one solution such as customization options and complete website building solutions. Its advanced features like detailed navigation menus and responsive design help create stellar e-commerce businesses.

ClickFunnels is perfect for those focused on creating high converting sales funnels quickly. While it may lack some of the advanced website creation tools of Kajabi, its simplicity and integration with third-party tools make it an excellent choice for new course creators or those looking for a focused approach to funnel creation.

4. Funnel Builder and Automation

Kajabi Funnel Builder Tools

Kajabi offers a variety of customizable templates for creating sales funnels. They offer 7 types of funnel templates to accommodate user needs:

• Free Book Funnel
• Freebie Funnel
• Sales Page Funnel
• Simple Sales Page
• Coaching Campaign Funnel
• Product Launch Funnel
• Zoom Webinar Funnel

You can easily create a funnel by choosing from predefined templates or starting from scratch. Each step is guided, ensuring that even beginners can set up effective funnels. You can offer your product for free or set a specific price. 

Kajabi’s automation capabilities allow you to create complex sequences that trigger based on user actions. You can automate email campaigns, course enrollments, and other marketing tasks.

Kajabi also has a pipeline builder that lets you create complete marketing and manage sales funnels with ease. You can map out your entire sales process, from lead generation to course delivery using that.

Kajabi offers advanced features like in-depth analytics, A/B testing, and detailed reporting to help you optimize your sales funnels. These features allow you to track performance and make data-driven decisions to improve your marketing efforts.

Clickfunnel Funnel Builder Tools

You can create a digital or physical course, also referred to as “product” here. 

ClickFunnels’ AI tool comes into play while creating funnels. It crafts a compelling copy for your funnel, considering your target audience and business goals. You can tweak the tone and voice to match your brand to make sure that the messaging resonates with your audience. This is particularly helpful for optimizing sales funnels efficiently.

While ClickFunnels is primarily known as a sales funnel builder, it doesn’t skimp on course creation features. The drag and drop editor that makes it easy to build high converting sales funnels. You can quickly add elements like videos, images, and text blocks, customizing your sales funnel to fit your unique style and needs. You can create content quickly without needing a tech guru by your side.

Just like Kajabi, Clickfunnels offers a variety of customizable templates for landing pages, sales pages, and opt-in pages. Users say that these templates help them streamline the sales process and focus on what matters most – growing their online business.

💡 The Takeaway

Kajabi offers in-depth and versatile funnel-building and automation tools, perfect for those who want to create complex, multi-step marketing funnels with integrated course delivery and multiple offers.

ClickFunnels provides a straightforward, user-friendly approach to funnel creation, ideal for beginners. Its AI-driven features help streamline the process, making it an excellent choice for quickly building effective sales funnels.

5. Marketing Tools & Capabilities

Kajabi’s Built-In Marketing Tools and Automation

Kajabi offers a potent suite of built-in marketing tools that streamline your promotional efforts, making it an excellent choice for users who prefer an all-in-one platform. Kajabi’s email marketing tool allows you to create and send email broadcasts directly from the platform, eliminating the need for third-party integrations.

Kajabi’s marketing automation allows you to set up detailed workflows to nurture, generate leads and engage your audience automatically. 

Kajabi’s AI tools help you create engaging course outlines and email content, polishing your communications to make them professional and effective.Kajabi provides a checklist to ensure you don’t miss any steps while creating your funnels. Kajabi also enables you to attach multiple offers to a single funnel, enhancing your upsell opportunities.

Clickfunnels’s Sales Optimization Marketing Tools

ClickFunnels relies primarily on third-party integrations for email marketing.

ClickFunnels lets you connect with various email marketing platforms, providing flexibility in your marketing strategies.

ClickFunnels’ AI tools help you craft compelling sales pages and optimize your sales funnels for higher conversion rates. It also helps you save precious time.  ClickFunnels’ drag-and-drop builder makes it easy to create high-converting sales funnels without needing advanced technical skills. 

💡 The Takeaway

Kajabi excels with its comprehensive, built-in marketing tools and seamless automation, making it ideal for those who prefer an all-in-one platform for their online business. 

ClickFunnels offers powerful sales optimization tools but requires third-party integrations for email marketing, providing flexibility for those who need more tailored solutions.

6. Customer Service

Kajabi’s Customer Support

Kajabi provides round-the-clock live chat support to address any issues or questions you may have, no matter the time of day. You can continue building your online business without interruption. If you are on Kajabi’s basic plan, you have access to Live Chat during business days from 6am to 5pm. But if you are on a Growth or Pro plan, you have 24/7 access to live chat. 

Kajabi’s knowledge base is filled with articles, guides, and tutorials that cover a wide range of topics, from getting started to advanced features. This resource is invaluable for both new and experienced users. 

Kajabi hosts regular webinars and training sessions to help users get the most out of the platform. These sessions cover a variety of topics and provide an opportunity to ask questions and interact with experts. 

ClickFunnels’ Customer Support with Community Engagement

ClickFunnels also offers robust customer support options, supplemented by a vibrant user community that can be a valuable resource. ClickFunnels provides live chat and email support to assist with any issues or questions. 

The ClickFunnels knowledge base includes a wealth of articles, tutorials, and how-to guides to help users navigate the platform effectively. It’s an excellent resource for troubleshooting and learning new tips and tricks.

ClickFunnels has an active user community that can provide insights, tips, and support. Engaging with this community can offer practical advice and foster a sense of camaraderie among users.

💡 The Takeaway

Kajabi excels in providing 24/7 live chat support, a comprehensive knowledge base, and regular webinars to ensure users have all the resources they need. This makes it ideal for those who want consistent and accessible support. 

ClickFunnels, while also offering good customer support and an extensive knowledge base, shines with its active user community, providing a collaborative environment for users to share tips and advice.

7. User Information & Analytics

Kajabi’s User Analytics

Kajabi provides a robust set of analytics tools to help you gain deep insights into your online courses and overall online business. Here’s a closer look at its features and how to access them:Kajabi offers comprehensive analytics that track user engagement, helping you understand how students interact with your content. This includes data on video views, course progress, and completion rates.

Analyze the performance of your courses with Kajabi’s in-depth course analytics. These insights help you identify which courses are performing well and which ones may need improvement. 

Kajabi integrates seamlessly with Google Analytics, allowing you to track your website traffic and user behavior with even greater precision. Kajabi’s reporting tools can be customized to focus on the metrics that matter most to your business. 

ClickFunnels Funnel Analytics

ClickFunnels excels in providing detailed funnel analytics, allowing you to optimize every step of your sales process. ClickFunnels offers in-depth analytics on the performance of your sales funnels, providing insights into user behavior and conversion rates.

Monitor your conversion rates at each stage of the funnel to identify where improvements can be made. This helps in fine-tuning your marketing strategies for better results. 

ClickFunnels provides split testing tools to compare different versions of your funnel pages and determine which performs best. This is essential for optimizing your sales process. 

ClickFunnels integrates with various third-party analytics tools. You can track and analyze data from multiple sources. 

💡 The Takeaway

Kajabi is perfect for course creators who need detailed insights into student engagement and course performance, with comprehensive analytics, Google Analytics integration, and customizable reporting tools. 

ClickFunnels shines in funnel analytics, offering robust conversion rate tracking, split testing data, and seamless integration with third-party tools, making it ideal for those focused on optimizing their sales funnels and overall sales process. 

8. Pricing Plans & Scalability

Kajabi’s Pricing Plans

Kajabi offers flexible pricing plans tailored to the needs of businesses at different growth stages. 

Looking at Kajabi’s plans, billed annually:

• Kickstarter Plan: starting at $55/month. Best for those who are just getting started.
• Basic Plan: at $119/month offer. Best for those who are starting to grow and need to serve more customers.
• Growth Plan: priced at $189/month. Best for those starting to scale.
• Pro Plan: priced at $399/month. Best for established businesses aiming for substantial growth.

Kajabi can be pretty pricey if you need to unlock core features and plan to offer multiple products. The Kickstarter plan is very limited, but can get the job done for if you’re just getting started. 

If you have the budget to unlock the features you need, then Kajabi can be a good choice for businesses focused on creating and selling online courses, managing sales funnels, and leveraging advanced marketing tools. 

ClickFunnels’ Pricing Plans

ClickFunnels also provides fewer range of pricing plans as compared to Kajabi, but even its most basic plan offers unlimited use of all its core features.

Looking at the plans offered by ClickFunnels, billed annually:

• Startup Plan: priced at $81/month. Best for small teams.
• Pro Plan: priced at $248/month. Best for large teams.

9. Integration with other tools

Kajabi’s Integration

Kajabi excels in providing seamless integration with a ton of essential marketing tools. With Kajabi, you can connect to platforms like Zapier, Mailchimp, Stripe, and Google Analytics. These tools in turn can help automate various business processes such as email marketing, payment processing, and detailed analytics tracking. 

For example, integrating Kajabi with Google Analytics enables you to monitor website traffic, user behavior, and conversion rates with precision. 

ClickFunnels’ Integration Capabilities

ClickFunnels is renowned for its extensive integration options. You can connect with a wide range of major marketing tools such as ActiveCampaign, Shopify, PayPal, WordPress, and Zapier, among others. These integrations in turn facilitate various aspects of your business operations- email marketing and e-commerce to content management and payment processing. 

For example, integrating ClickFunnels with ActiveCampaign can automate your email marketing campaigns, while connecting with Shopify allows you to manage your online store seamlessly.

10. Memberships & Community 

All content creators need a community to rely on. They cannot thrive in isolation; without an audience, their purpose and impact are diminished. Therefore, it is crucial to have tools with a well-integrated community and membership structure. These tools provide much-needed support, especially during challenging times, empowering content creators in their digital journey.

Kajabi’s Memberships and Community Support

Kajabi excels in creating interactive communities, perfect for course creators looking to engage their audience deeply. Kajabi’s community feature allows you to set up discussion spaces, enhancing the learning experience through peer engagement. 

Kajabi supports monetization options for exclusive content, allowing creators to offer memberships that include special access to courses, coaching sessions, and podcasts. Enhanced interaction tools facilitate communication between creators and their audience, such as live video sessions, Q&A forums, and feedback mechanisms.

Set up and manage multiple membership tiers, to offer different levels of access and benefits to your members. Control who sees what content by setting access levels for different membership tiers.

Kajabi goes beyond typical community features by integrating coaching and podcasting into its platform. Users can manage coaching programs directly, including scheduling and tracking client progress. The podcasting feature allows creators to host and distribute podcasts, adding another layer of content delivery and community engagement. 

Clickfunnels’ Community and Memberships

ClickFunnels provides fundamental membership site functionalities, primarily designed for marketing and sales purposes. While it lacks advanced community features, it allows you to create membership sites to restrict content access.

Build membership sites with its funnel templates specifically designed for memberships. Set up content dripping to release it gradually over time to keep members engaged and returning for more. Manage your members and their access levels seamlessly. This includes adding new members, upgrading membership levels, and tracking user activity. 

The drag-and-drop editor in ClickFunnels allows you to quickly create membership sites without any coding knowledge. Easily integrate with payment gateways like Stripe and PayPal to handle subscriptions and payments smoothly.  Use automated follow-up funnels to keep in touch with your members, send updates, and encourage engagement.

However, the platform lacks dedicated tools for coaching and podcasting, which means users would need to rely on third-party integrations to add these functionalities.

💡 The Takeaway

Both platforms have their strengths: Kajabi excels in fostering community interaction and engagement, while ClickFunnels is ideal for straightforward membership management within the context of sales funnels. 

Uscreen: A Better Alternative to Kajabi and ClickFunnels

Uscreen – designed specifically for video content creators, has helped numerous creators achieve significant success by empowering them to monetize their content effectively and build engaged communities. 

Uscreen offers a unique blend of features that makes it a compelling alternative to both Kajabi and ClickFunnels.

Uscreen excels in community-driven content delivery, particularly for video creators. It offers customizable community spaces that allow creators to build and engage a loyal audience. These spaces are equipped with enhanced interaction tools such as live streaming, chat functions, and discussion forums, which facilitate direct communication between creators and their viewers.

Monetization options are another strong point of Uscreen. Creators can offer exclusive video content through subscription models, pay-per-view, or rentals. Uscreen also supports integrations with major payment gateways like Stripe and PayPal, making it easy to manage subscriptions and transactions.

Additionally, Uscreen integrates seamlessly with marketing tools like Mailchimp for email campaigns and Google Analytics for tracking website performance. It also connects with Zapier, enabling integration with numerous other applications, enhancing its functionality and reach.

Uscreen provides each customer with a dedicated Customer Success Manager (CSM) to ensure personalized support. Your CSM will guide you through the platform, helping you every step of the way to grow your online business. 

Uscreen’s dedicated customer success managers, comprehensive onboarding process, and vibrant community engagement make it an excellent choice for creators who value personalized support and community interaction. Whether you’re new to online courses or a seasoned creator, Uscreen provides the tools and support you need to succeed. 

Uscreen emerges as a better alternative to Kajabi and ClickFunnels, especially for video-based businesses wanting to monetize their content. 

The platform combines customizable community spaces, robust monetization options, and enhanced interaction tools to build and engage a loyal audience. Uscreen’s focus on video content delivery and community-driven features makes it a standout choice for businesses looking to delight their audience and scale their revenue.

It’s simple with Uscreen.

Build, launch and manage your membership, all in one place.

Start Free Trial

To Sum It Up

Kajabi provides an extensive suite of tools, including advanced course creation, content delivery, and community-building options.It has unique offerings like podcasts and coaching programs, that are built into the platform, fostering a strong community. While it may seem expensive, the breadth of features justifies the cost. Hey, it gives you the power to launch your course at any time of the day!

ClickFunnels’ offerings are simple. It offers advanced marketing automation and split testing to refine your strategies. Although it lacks the community and content depth of Kajabi, it’s unrivaled in funnel creation and sales process optimization. 

However, choosing the right platform will depend on your specific business needs. Whether you’re prioritizing advanced course creation, high-converting sales funnels, or engaging video content, selecting the appropriate tool will significantly enhance your online business success.

Take a minute to mull over the strengths and offerings of the tools to make the right decision. Once you equip yourself with the right info, choose the platform that is best for you and watch your business thrive on the right platform!

FAQs